Australian Photographer Dean Podmore Uses Outex to Create Adidas Olympic "You Got This" Campaign Featuring Flag-Bearer and Olympic Gold Medalist Jess Fox.
Dean Podmore is an Australian photographer who creates images that celebrate energy and movement, with a portfolio of work that is equally as dynamic and spontaneous as it is well-crafted. Having spent over ten years honing his craft between New York City and Los Angeles before moving home to Australia, Dean has been commissioned by international brands such as Fear of God, Gucci, Nike, Google, Nokia, Adidas, Converse, P.E. Nation, Good American, Reebok, Aje and The Iconic. His editorial roster of clients includes Interview, At Large Magazine, HERO, Clash, Allure, RUSSH, Document Journal and L’Officiel.
"Hey team! I thought I would write to you to let you know where I’ve recently utilized my housing on a project which I really enjoyed with Australian Olympian Jessica Fox. This was shot a couple months ago for an Adidas campaign here in Australia, and in order to get the shot, I was submerged in the rapids along with my camera wrapped up in the Outex set up. I appreciate you keeping my equipment waterproof, and letting me get some pretty dynamic and visually striking images which the client loved! Thanks for making something so simple and affordable and universal as well. As you probably know too well, photographers’ kits are constantly evolving and require somewhat of a malleable approach when it comes to underwater set ups, and the Outex really services this perfectly."
How Dean discovered Outex
"A few years back for an H&M apparel campaign, they wanted the ability to shoot everything on older film cameras. I did some research and Outex was the obvious choice. We ended up with 2 Outex kits on set for an older Nikon F5 + Nikon F6 and it all ran super smoothly. I was lucky to keep one of those set ups and still use it for certain briefs today. One was for an adidas sustainability campaign and more recently that one above, shooting Jess Fox for the Australian portion of the Adidas “You Got This” campaign. It’s always with me in one of my kits, just in case the weather turns bad or we have talent splashing towards the lens or if i need to ever jump in the water for something totally different."
"Massive thanks to everyone involved, especially the team at Adidas & Augusto! And extra props to The GOAT @jessfoxcanoe - thank you for being so lovely and easy to work with."
Adidas "You Got This" Campaign Credits
Creative Agency: @augusto_nz
Head of Design: James Davison
Head Producer: @bradharvey_nz
Snr Account Director: @legendofscoop
Production: Zena Bartlett @theartline___
On Set Production: @_stevengarrett
Unit: Matty Withaar @the_production_unit
Photographer: @dpodmore
Stylist: @tracyterashima
Photo Assistant: @_simonhardy
Photo Assistant: @danemoffat_studio
Digital Tech: @orsonheidrich
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