Born in New York to Portuguese parents, João Carlos is an Advertising, Fashion and Portrait Photographer and Film Director currently based in Lisbon Portugal. At the age of five, João expressed his innate interest in creating when he asked his parents for a camera for Christmas. Upon receiving a box like toy camera, he kindly thanked them but gave it back, pointing out that it did not have a flash and wanted a real one.
Though he expressed this interest in having a ‘real’ camera at the age of five, João’s artistic explorations began with painting and fine arts which led him to study at Ar.co Institute of Art and Visual Communication in Lisbon, Portugal.
João ran and co-owned a production house, Milkman Studio, in Lisbon for seven years from 2002, which catered to the the needs of both large and small clients from the advertising, fashion and music sectors.
His work has also extended into video, both as director and director of photography and has worked on numerous music videos and television commercials in both Europe, the USA and Africa.
One of the highlights of Carlos’s photographic career came in 2010 when he won the Hasselblad Masters Award,a prestigious recognition in the industry, honoring the best in both established and rising photographic talent.
João’s client list includes advertising agencies, magazines, fashion apparel, and beauty companies such as Nike, Avon, Pfizer, Staples, HP, Vodaphone, Barclays Bank, Ogilvy, Mccan Erickson, Universal Music, Emi Records, Wella Hair, Schwarzkopf Hair , Thevi Cosmetics , Merhon Make up ., Infiniti , Sandisk, Pfizer, , HP Printing, MTV, Banif Bank, Ogilvy Barcelona, FactoHair, Schwarzkopf Hair, Thevi Cosmetics, Throttleman, Flip Apparel, Le Plume, etc.
João’s work has appeared in numerous publications and magazines namely Elle, Forbes, UP TAP INFILGHT MAGAZINE . Kurv, Chaos Magazine, Eclectic Magazine, Dilema, Wallpaper, Nstyle Magazine, Umbigo Magazine, Numero Magazine, Blink Magzine, W25 Magazine, Iconography Magazine.