Becoming an Outdoor Photo Ambassador:
Thank you for your interest in joining our outdoor photography community. Our brand wouldn’t be what it is today without the support from our worldwide community of photographers. We don’t buy influence or placement. We instead foster engaging, relevant, educational, entertaining content thru genuine relationships with folks that want to be contributors and make the community better in some way. In other words, every single one of our ambassadors and collaborations started with Outex customers. There’s no application process, or specific rules. Once you purchase and use the underwater gear, you can start participating and creating as you see fit and relevant to your own audience. We encourage you to tag/notify us so we can track, react, answer questions, contribute, and assist in promoting your work and your story accordingly.
When adding new community or professional ambassadors to our website, we consider ambassadors based on their experience with the product, area of use and expertise (fishing, surfing, triathlons, portraits, adventure, landscape, lifestyle, caving, canyoning, pet photography, etc.), and their reach & influence, specially online. It’s not an equation or exact formula. Our team weighs various areas independently and on aggregate for consideration. For example, we have academics and artists who are less active online, but carry great influence in particular fields of photography or cinematography. Others may not have huge followings, but participate enthusiastically and frequently, posting videos, reviews, articles, and endorsements on social media. Several have all of the above. And of course we consider your social media reach.
We value different members of our community accordingly, and also take into account their desired outcomes. Some value special offerings for their audience, inside scoops into the technology, tips & tricks of underwater photography, dome use, tethering, etc. Others prefer participation in new product development, invitations to workshops or trade events, etc. Each relationship is different, and we want to hear what's important to you so we can craft a relationship that's win-win and long term.
One thing is for sure. All of our ambassadors started as customers - without exception. This maintains credibility on both sides, while ensuring genuine, relevant content for both audiences, and ongoing long term relationships that evolve over time.
We can’t wait to hear from you!
This website is filled with examples of ambassador relationships. We encourage you Ambassador pages especially, but also the News, Blog, OPS, and Social Media channels such as Instagram, YouTube, and Facebook.