Becoming an Ambassador:
Thank you for your interest. Our brand wouldn’t be what it is today without the support from our community and photographers like you. When adding new community or professional ambassadors to our website, we consider ambassadors based on their experience with the product, area of use and expertise, and their reach & influence, specially online. It’s not an equation or exact formula, but our team weighs those areas independently and on aggregate for consideration. For example, we have academics and artists who are less active online, but carry great influence in particular fields of photography or cinematography. Others may not have huge followings, but participate enthusiastically and frequently, posting videos, reviews, articles, and endorsements on social media. And of course we consider your social media reach.
We value different members of our community accordingly, and also take into account their desired outcomes. Some value special offerings for their audience, inside scoops into the technology, tips & tricks of underwater photography, dome use, tethering, etc. Others prefer participation in new product development, invitations to workshops or trade events, etc. Each relationship is different.
One thing is for sure. All of our ambassadors started as customers - without exception. This maintains credibility on both sides, while ensuring genuine, relevant content for both audiences.
We can’t wait to hear from you!